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Token Picks
Web-3
London, Nigeria
2021
Strategy
Brand Identity Design
Visual Communication Design
New brand
TokenPicks is a crypto research platform which turns data into actionable investment insights, to help investors beat the market.
With offices in London and Nigeria, TokenPicks is on a mission to make earning money in crypto simple.
“With the right tools, any ordinary person can achieve extraordinary results.” – Ikenna Denning
At the time of project development, TokenPicks was a relatively new brand in the crypto space.
It’s 2021, the world doesn’t need another crypto platform. However, it does need a simple way to earn in crypto as millions of people lose their money on crypto investments yearly. Orpheez’ task was to create a brand that would stand out as a real solution in a market filled with fears, tears and losses. Our goal through design was to ensure users felt safe using Token Picks.
Through thorough market research and analysis, we developed an identity that is simple and uniquely Tokenpicks. Our team adopted a human-centred and direct approach, emphasizing the crucial aspects of TokenPicks: it’s educational offerings, clear content, and messaging.
Drawing inspiration from Tony Robbins’ quote, “80% is psychology and 20% is mechanics,” the identity revolves around and centers on people.
