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Brand Strategy & Naming

Brand Positioning. Brand Architecture.
Brand values. Brand Promise.
Brand Voice & Messaging
Communication Strategy. Emotional &
Rational Benefits Laddering.
Persona Development.
Multi-channel Name Availability Search

Brand Identity Design

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Identity guidelines.
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Corporate Document Design.

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Print Design.
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Front-end & Back-end Development.

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We worked on a visual refresh for Events Architects and their sister company Events Architects Academy. we also continue our partnership by creating communication designs for Events Architects Academy

Since 2018, we’ve been the creative partner for Tech Summit Ogun, the largest convergence of Tech-disruptors, innovators, startups, organizations and technology enthusiasts in Ogun State.

In partnership with Ben Teller Media, we produced publication design used during the 2019 African drum festival at Ogun State.

We produced the popular animated video for Like by Fiokee feat. Tiwa Savage and Reekado Banks.

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Project Overview ✱ Project Overview ✱
Project Overview ✱ Project Overview ✱
Project Overview ✱ Project Overview ✱
Project Overview ✱ Project Overview ✱

Client

Token Picks

Industry

Web-3

Location

London, Nigeria

Year

2021

Services we offered

Strategy

Brand Identity Design

Visual Communication Design

Project type

New brand

Project team

The Client

TokenPicks is a crypto research platform which turns data into actionable investment insights, to help investors beat the market.

With offices in London and Nigeria, TokenPicks is on a mission to make earning money in crypto simple.

“With the right tools, any ordinary person can achieve extraordinary results.” – Ikenna Denning

The Challenge

At the time of project development, TokenPicks was a relatively new brand in the crypto space.

It’s 2021, the world doesn’t need another crypto platform. However, it does need a simple way to earn in crypto as millions of people lose their money on crypto investments yearly. Orpheez’ task was to create a brand that would stand out as a real solution in a market filled with fears, tears and losses. Our goal through design was to ensure users felt safe using Token Picks.

Solution & Approach

Through thorough market research and analysis, we developed an identity that is simple and uniquely Tokenpicks. Our team adopted a human-centred and direct approach, emphasizing the crucial aspects of TokenPicks: it’s educational offerings, clear content, and messaging.

Drawing inspiration from Tony Robbins’ quote, “80% is psychology and 20% is mechanics,” the identity  revolves around and centers on people.