At the time of project development, TokenPicks was a relatively new brand in the crypto space.
It’s 2021, the world doesn’t need another crypto platform. However, it does need a simple way to earn in crypto as millions of people lose their money on crypto investments yearly. Orpheez’ task was to create a brand that would stand out as a real solution in a market filled with fears, tears and losses. Our goal through design was to ensure users felt safe using Token Picks.
Solution & Approach
Through thorough market research and analysis, we developed an identity that is simple and uniquely Tokenpicks. Our team adopted a human-centred and direct approach, emphasizing the crucial aspects of TokenPicks: it’s educational offerings, clear content, and messaging.
Drawing inspiration from Tony Robbins’ quote, “80% is psychology and 20% is mechanics,” the identity revolves around and centers on people.